We see advertisements, signs, and promotional materials every day. The mall, directories, parks, the movies, in the bus, you name it. We look for these when we need quick information on where to find tomato sauce in the grocery store or what time yoga starts on Wednesdays. How often do you take a moment to ponder how many hours are spent behind the scenes creating these colorful, catchy, and informative materials? Campus Recreation is no exception to this.
After working closely with our Marketing Team, there is a new found appreciation for the time, energy, and commitment it takes to promote our programs and educate our members on various events on campus and within our department. What we’ve learned is that a good marketing team is constantly informed with new technology, pays close attention to detail and logistics, and can efficiently communicate between many individuals at one time to execute and deliver effective and creative forms of advertising that meet our department’s and university’s needs.
This article is dedicated to our marketing team. While they spend their time promoting other programs, we would like to take a moment and shine some light on the individuals who make it possible to encourage others to get involved in activities that promote health and wellness.
We took the liberty to ask some people about their experiences working with the Campus Rec Marketing team. This is what they said:
“The Marketing Team is an essential piece of Campus Rec! The team is so helpful, dedicated and talented. They have helped me on countless occasions including putting together our youth swim lesson bags and water bottles. It was a great experience to get to work with them on this project; it was fun to watch their close attention to detail and keep working until everything was absolutely perfect. Their positive attitudes are refreshing and inspiring. As a team they reflect Campus Rec values and guiding principles. I do not know what I would do without all our marketing peeps! Thanks for being amazing!” –Hanna Shulda with Aquatics
“The Marketing department has been very helpful working with us at the Outdoor Program. Clara’s been great with last minute requests. Kate designs amazing posters for us. Juan makes fun videos. Tracey was a huge help planning the Healthy U hike. Thanks Folks!” –Outdoor Program
“Where would we be without the Marketing team? They work so hard to help us promote all of our fitness events creating wonderful posters, designing and printing our Group X schedules, and keeping the website up to date. There is never a request that goes unanswered or unsupported. Thank you for all you do Marketing!!” –Caitlin Anderson with Fitness
“They’re the unsung heroes that help out every part of Campus Rec.” –Todd Bauch
“I am a person who acknowledges the attention to detail and appreciate the artistic touches I see in the Rec Center. I find myself continually noticing the color and design of the posters and am impressed by all the cool stuff Campus Rec posts on Facebook. It’s totes my favorite place on campus.” –Amy Keo, PSU Student
Thank you Marketing! Because of you, magic happens!